Things Web Developers Must Include in Their Portfolio


1. Need to have Link and Screen shot of their past projects

2. If they are applying for a specific skill like PHP or ASP.Net. Need to have at-least one project on that skill

3. Need to add a own created CMS/E-commerce in their portfolio

4. Need to include some back-end UI design project.

5. If they have received any Awards or got any recognition in the field. Than they must highlight it in portfolio.

6. If asked for, you need to be ready with documented source code

SEO(Search Engine optimization) Ranking Factors

Backlinks: The number of domains linking to a website is a big ranking factor in search engine. But you need to avoid low-quality links as they affect in negative way.

On-page SEO: On page SEO is one the most important SEO factor. You need to add original and relevant content on your website. Need to follow all on page SEO guidelines. Proper use of Title, Description, Heading Tags, alt attribute in images etc are important.

User Experience: User experience is another important SEO ranking factor. A good UI help in generating more CTR and reduce bounce rate. It also helps in increasing returning visitor.

Social signals: it is an important SEO factor. It has been observed that pages with more social shares rank better.

Mobile Friendliness: Google has started  mobile-first indexing of the Web also mobile search has crossed desktop search. So, if a website is mobile friendly it will rank high and get more traffic.

Page speed: Page speed is also a SEO ranking factor. If a website is slow than search engine use to crawl only few of its pages.


SCHEMA Code: Schema markup code helps in ranking high. It has high affect on local SEO. It help search engines to get a better understanding of specific texts such as addresses, phone numbers, recipes, reviews and more.

Things a Graphics Designer must include in his Portfolios


1. Your portfolio should contain limited (10-15), but your best work

2. Some work should talk about idea to design (preproduction to production). For example if you have created a logo for a client - You need to explain the meaning of that logo.

3. Currently social media graphics are on high demand. You need to create and add few graphics as per guideline, dimension and sizes supported by social media.

4. You need to add at-least one Advertisement Design in your portfolio.

5. You need to add some Tools/Software knowledge related works. That work should talk about your skill in that particular software

6. You need to have at-least one Campaign design work for any existing or virtual company.

You can add works like logo, Advertisement Design, Brochure Design, Visiting card, News letter, Package Design (Packet/label design of any product), Product Catalog/Booklet, Web Banner, Web Template etc

Things a Web Designer must include in their Portfolios


1. Your portfolio should contain limited (5-6) but your best work

2. Add a HTML Email design/Newsletter and presents it with its Wireframe

3. Add a four page website in your portfolio showing your HTML5, CSS3, JS and JQuery skill.

4. Include PSD template of your HTMl File in your Portfolio

5. Add some work showing your knowledge of responsive web design.

6. Add one or two landing page design in your portfolio

7. Add links of your past projects

Things you must include in your Adobe illustrator Portfolio


1. Your Portfolio should contain limited (10-12) but your best work

2. Add some vector advertisement design in your portfolio

3. Add at least one Product design/Natural Scene work with the help of mesh/gradient tool.

4. Include one character design work

5. Add some work showing your knowledge of standard sizes like visiting cards, social media banners etc.

6. Add few logo Design works

7. Add one package design work

What is Adobe XD and what are its uses

Adobe Experience Design(Adobe XD) is a user experience design software. Adobe XD can be used to create wireframes, mockups, and prototypes. These can be  displayed in live previews on the desktop and on mobile devices.

Adobe XD is used for App and Website

1.Wireframe Designing
1.UX Designing
2.Interactive Prototyping


Things you must include in your Adobe Photoshop Portfolio



1. Your portfolio should contain limited (10-12) but your best work.

2. Add some Advertisement design in your portfolio.

3. Add one Magazine Cover page design to your portfolio.

4. Include some clipping path work. Due to growing E-commerce industry it is on high demand

5. Add some work showing your knowledge of standard sizes like Social Media Banner, Web Banners, Web Advertisement design, Book Cover, Web templates etc.

6. Add some poster design work in your portfolio.

7. Add some retouching and photo editing work in your portfolio

Adobe illustrator Must have Plugin

Fontself: Fontself helps you to create your own vector fonts. You need to  drag & drop any letter, icon, or symbol to the Fontself Maker panel in  Illustrator, save it, and use  your brand new font.
https://www.fontself.com/

Studio Designer: This Plugin is created  for 3D packaging design professionals. This plugin help you to create  packaging design with  3 dimensional preview version.
https://www.esko.com/en/products/studio

MirrorMe: The best live mirroring tool for Illustrator, technically and creatively enhance your artwork. Useful in drawing faces / patterns / fractal and kaleidoscope effects.
https://astutegraphics.com/software/mirrorme/

Phantasm v4: Provide tools and option just like photoshop for color adjustment.You can apply Brightness/Contrast, Curves, Levels, Desaturate, Exposure, Hue/Saturation, Invert, Shift to Color, Temperature/Tint and Prepress Correct. Works on vectors, editable text and embedded images.It has Live preview too.
https://astutegraphics.com/software/phantasm/


VectorScribe v3: VectorScribe is a plug-in that make your design work easy and fast. It helps you edit vectors, create shapes, corners and measurements.
https://astutegraphics.com/software/vectorscribe/


WidthScribe v2: Usinge plugin to enhance your vector work by varying multiple stroke widths with complete control and ease. Apply the Width Stamp to underlying artwork and create unique, distinctive results in a click.
https://astutegraphics.com/software/widthscribe/


Origami: Use Origami plugin to fold up your die drawings in Illustrator. It lets you save your folded layout as a 3D shape/image.
https://boxshot.com/origami/

Must Have Photoshop Plugins

Fluid Mask: Vertus Fluid Mask 3 is the best cut-out tool in the market. It make Masking/removing the background very fast and easy.
https://www.vertustech.com/

Neat Image: Neat Image Plugin is  created to reduce the noise in digital images. It  help you to minimize film grain, JPEG compression artifacts.
https://ni.neatvideo.com/

ParticleShop: The best Photoshop brush plugin. you can create  stunning image enhancements with ParticleShop
https://www.painterartist.com/en/product/particleshop/

Fontea: Using Fontea you can use 800 Google fonts in your Photoshop Design.
https://fontea.madebysource.com/

Font Awesome PS: Using this plugin you can access Font Awesome icons right inside Adobe Photoshop
http://creativedo.co/FontAwesomePS

ON1 Resize 2018: It help you to to scale up your images without losing their sharpness.
https://www.on1.com/products/resize/

Fontself: Fontself Maker provide the easiest way to make your own fonts.
In Illustrator & Photoshop.
https://www.fontself.com/

Topaz Plugin Collection: Topaz Plugin Collection is  the most famous Photoshop plugins collection it contains more than 10+ various plugins. Out of all these the most famous is  Topaz Adjust. You can use it for brilliant contrast, detail, and color adjustments.
https://www.topazlabs.com/store

Portraiture:It help you in retouching portraits for a perfect-skin look. It  eliminates the tedious manual labor of selective masking and pixel-by-pixel treatments. Portraiture plugin automatically smooths skin tones while removing blemishes without destroying detail areas such as eyelashes and skin texture.
http://www.imagenomic.com/Products/Portraiture

10 must have WordPress Plugin


  1. W3 Total Cache: It is designed to increase the WordPress website page load speed. It helps in improving SEO(Page speed is a important SEO factor) and improve visitors’ overall experience.
  2. Akismet: It helps in filtering out any comments on your blog that look like spam.
  3. Contact Form 7: Helps in Creating and managing contact forms. No need to having coding knowledge to use Contact Form 7 plugin
  4. Disable Comments: The Disable Comments plugin help administrator to  control comments on their site. Comments can be disabled according to post type, on pages, attachments, etc.
  5. All In One Schema Rich Snippets: All In One Schema.org Rich Snippets plugin can help search engines to get useful summary of your content to display. These( photos, star ratings, price, author, etc.) useful snippets can help you stand out from your competition.
  6. Page Builder by SiteOrigin: Page Builder by SiteOrigin is a drag-and-drop content builder (Page-builder) Plugin. It can be use to Design post and page layouts that were previously not possible to achieve with your current theme.
  7. MailChimp for WordPress: It helps you in adding subscription forms in your website and generate subscriber list from site to use in Email marketing.
  8. All in One SEO: It is a Good Plugin for Wordpress website SEO. It allows you to add XML Sitemaps, Google Analytics, Google Webmaster, Open Graph data and also makes it easier to make your posts or pages SEO friendly.
  9. Updraft Plus WordPress Backup Plugin: UpdraftPlus plugin make backups and restoration very simple. It is most popular backup plugin.It Backup site into multiple cloud storage options like: Dropbox, Google Drive, Amazon S3, UpdraftPlus Vault, Rackspace Cloud, FTP, DreamObjects, Openstack Swift, and email.
  10. MetaSlider: MetaSlider pluign allow you to create your own unique SEO-optimized slideshow. It is very easy to create slideshow using MetaSlider, simply select images from your WordPress Media Library, drag and drop them into place, and then set the slide captions, links and SEO fields all from one page.


How to use twitter to Promote Business

1. Video works more so, use Videos on twitter max length 140 Seconds.
2. Tweet regularly(Text/Image/Video).
3. Follow other businesses in your neighborhood or town
5. Follow Local media and Local business organizations
6. Follow Bloggers who write about your industry
7. Use your profile image that represent your business
8. Use Twitter buttons at your website and in email signature
9. Using hashtags related to your Business or Services
10. Post company blog on Twitter.
11. Track if some one has mentioned you or your company in twitter and respond if needed.
12. Retweet to tweet relevant to your business or help in social Awareness
13. Offer discounts or special deals to your Twitter followers.
14. Make sure  you have provided information related to your business in the BIO Section. Mention your location, Business Hours, Website link etc

10 things that you can do on Google+ to promote your business


1. Set Up Google+ Business Listings (Google My Business) for Visibility.

2. Use most suitable Business Category and Verify Google My Business Listing

3. Add Appointment URL and Website URL to Google My Business

4. Create and Join Communities to Network and share posts.

5. Include important keywords related to your business and Relevant Links on Your about  Page.

6. Post on regular basis and create content keeping in mind SEO.

7. Use Google Circles to organize your contacts.

8. Follow back those who circle you. Your followers will get notification related to your    post so help you to market your post.

9. Use hashtags in your post.

10. Use Google My Business Post. Create Offers, Event through it.

10 things that you can do on Pinterest to promote your business.


1.Define your Business:In the About section  provide  good description of your business using important keywords.

2.Connect Pinterest to Social Media Connect your Facebook and Twitter account with Pinterest.

3. Add website: Add website link to your Pinterest account and varify it.

4.Get Followers: Like Other People’s Pins, Follow others, be active on pinreset. This will help you to get new Followers

5.Mention Other Users: use @Name to mention other in your pintrest comments  or pin descriptions to get their attention on comments or Pin.

6.Create Visual Appealing Boards: Create Board arround your top Produts categories/ Services

8. Add Good description of your Board

9. Use Pinterest’s Browser Extensions for Easier Pinning(Chrome, Firefox Extensions)

10. Pin Videos for Good result.

10 things that you can do on instagram to promote your business


1. Use Instagram Stories for  sharing Offers, news related to your Brand

2. Create a good instagram profile. Use your website or blog link

3. Use popular and interesting #hashtags to expand your reach.

4. Mention others in comments using @userName.

5. Share inspirational Quotes related to your business.

6. Make Your Username Simple & Searchable

7. Avoid Hard Selling; make your post engaging instead of directly selling.

8: Follow Your Followers Back

9: Showcase Photos of Employees/Social influencers linked to your organization or promoting your brands

10. Keep posting regularly

What is Social Media Dashboard?

Social media dashboard  is a social media management tool that allow to to access and manage multiple social media sites accounts through a single interface.

You  can Seclude post, Post, Comments,, Reply to any/ all your social media account just by login to your  Social media dashboard .

For Example suppose you have a Facebook account, a Twitter, a YouTube and a LinkedIn account. To access and manage  these account you need to  login to them separately. When you use Social media dashboard, you just need to  link all social media account to your social media dashboard. After that  you can access and  manage all your social media account through your social media dashboard.

Some famous social Media Dashboard are-

  • Hootsuite
  • Sprout Social
  • Buffer
  • Sendible
  • Cyfe

Things Web Developers Must Include in Their Portfolio

1. Need to have Link and Screen shot of their past projects 2. If they are applying for a specific skill like PHP or ASP.Net. Need to...